Tell the truth, prove it with action, listen to the customer, manage for tomorrow, conduct public relations as if the whole company depends on it, remain calm, patient and good-humoured!
Hi, I’m Philippa Lowe.
As CIO of a full service public relations agency, I get calls and e-mails every day from people saying they want to grow their businesses, but they have a very small budget. And since I really love working with small businesses, I wanted to find resources for those people who needed to do their own public relations campaigns.
Whether you’re an entrepreneur, small to medium business owner, or flying solo for the first time, you’ve got a powerful story to tell. But if you don’t get out and share that story, who’s going to know?
I’ve developed a range of products and services designed specifically to empower you to tell your story and generate sales.
1) Boost Business with Testimonials
You can never have too many testimonials. They are the best way to gain credibility with customers and rack up sales, but sometimes people completely forget to use them in their PR & marketing! Boost Business With Testimonials is your complete roadmap to collecting, writing and using testimonials across your business. In fact, just half a dozen testimonials can fuel your ezine, advertising, publicity, direct mail and website for a whole year. Imagine having the material to fuel your marketing for the next 12 months – for just A$34.99.
2) DIY PR Kit
A step-by-step, easy and inexpensive way to conduct your own public relations campaign. I’m including my own tried and tested strategies that have worked for large organisations and will work for any SME wanting publicity including:
How to write winning press releases and pitches
How to create "angles" the media loves
How to get speaking gigs to promote your business
Tips to develop successful and profitable e-newsletters
3) The Gold Star PR Coaching Program
When you’re budget doesn’t stretch to full agency PR, my Gold Star PR coaching program is especially for you. It’s a great way to learn the secrets of agency PR, with access to my tired-and-tested secrets for great publicity which sky rockets your sales.
It includes a copy of my DIY PR Kit (currently selling at $149.99) and six 1-hour group Q&A and brainstorming follow-up sessions. You’ll also get me editing your publicity pitches. This is the number one request I get – and is worth more than the entire price of the program! - (1 pitch edit per month)
Places are filling fast for 2009, book online to reserve your spot in this exclusive program that’ll get your business the best publicity it deserves.
6 months - $299/month
4) Platinum Publicity, PR and Marketing Mastermind
Are you ready to take your business to the next level? Want to unlock the PR and publicity secrets that entrepreneurs leverage to break seven-figure dollar sales over and over?
How would you feel if your money worries disappeared? Would you spend more time with your family? Take more vacations? My Platinum Publicity, PR and Marketing mastermind shows you how.
I’ll help you create a marketing & media profile that’ll boost sales. Hurry, because my Mastermind course has limited spots in 2009 and you’ll want to get in fast.
This Platinum Mastermind offers live Q&A opportunities for you to discuss your business publicity, PR and marketing needs, both 1:1 and in a mentored group dynamic.
Yes, my Platinum program gives you the power of the Mastermind. Naploean Hill made this discovery after years of studying the most successful and wealthy people in the world, “You need brains besides your own.” That is why #9 to riches in his classic book Think and Grow Rich is “Belonging to a Mastermind Group”.
With my Platinum Publicity, PR and Marketing Mastermind you’ll join a united a group of minds that are success orientated, meaning you’ll discover ways of refining, growing and flourishing in your life and business that you would never have discovered on your own.
Course includes 60 minute monthly group meeting by telephone, 6 x 30 min coaching calls personally with me, and special Mastermind retreats at exclusive venues three times a year.
Value to you: $499/month for 12 months.
Or choose the best value payment of $4999
5)Spirited BusinessMentoring The Secret and The Moses Code for business. Learn to utilise, simple energetic tools to attract infinite sales into your business, and empower creative change in your organisation.
Doing great business isn’t about struggle, isn’t about fighting for market share. It’s about creating powerful business intentions that bring infinite sales to you.
Want infinite sales? Change how your sales team think.
Want inspired team players? Change how your human resources think.
Want to be, do or have everything? Change how you think. Download your application now and see a sample program here
A percentage of the sales of all Spirited Business mentoring packages are donated to Virgin Unite.
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Easy ways to grow your business
Simple strategies to publicise and market yourself
Spirited Business ideals for attracting prosperity and gaining more 'you' time.
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