Philippa Lowe is Chief Ideas Officer (CIO) of Public Relations Agency Just Go Write. Holding a Masters in Communication and over fifteen years radio, TV, and print media experience in Europe, Australia, New Zealand and Singapore, she has an unerring sense of news.

Combined with her extensive planning and management experience - head of a PR agency, award-winning documentary maker and magazine editor – she’s passionate about the power of integrated communications within a business.

Phil’s journey into PR coaching began naturally, working with small business groups on publicity training and teaching journalism to undergraduates keen to get their break in a newsroom. Working with her full service agency clients – including Fuji Xerox and Adobe – to achieve great publicity successes, she wanted to offer similar resources to small business operators. Her PR, publicity and success training products are designed to empower solo-entrepreneurs and SMEs to publicise themselves and dramatically increase their incomes.

Phil grew up in the UK, and travelled to Australia in her twenties on a business scholarship to study her MA. There she met her husband, Tony, who persuaded her that East Coast Australian beaches had more colour and sun than Birmingham, England.

When she isn’t hanging out with her husband and two children, Phil likes to swim, scuba dive, and dance. A qualified yoga teacher, she credits a mind, body & spirit balance for her energy and success. Her favourite saying is by the Dalai Lama: "I have so much to do today I must meditate for twice as long."