Tell the truth, prove it with action, listen to the customer, manage for tomorrow, conduct public relations as if the whole company depends on it, remain calm, patient and good-humoured!
Publicity Achievements
The Australian gives national coverage to JGW pitch
Proving the publicity potential of strong testimonials, The Australian newspaper snapped up our pitch, with Jennifer Foreshew covering local councils slashing red tape thanks to ebusiness.
JGW developed a story from Adobe solutions partner Avoka Technologies’ appointment to develop a set of Local SmartForms, a shared suite of interactive Adobe Portable Document Format Forms (PDFs) based on Adobe LiveCycle that council customers complete, save, submit online and use to make electronic payments.
Benefits include reducing 1600 forms to just 17 shared forms, metropolitan councils reaping cost savings of $270,000, and environmental benefits from reduced use of paper. These all gave great ammo to approach Jennifer with a story, expertly pitched by JGW’s Natalie Green.
“Nice work Just Go Write! It’s a great article, with plenty of column inches dedicated to the story.” - Tineke Osten, Marketing Manager, Avoka Technologies.
“A good article and I’ve already had a couple of calls from interested people following up, which is brilliant.” - Allison Horney, Red Tape Blueprints Local SmartForms program director.
