Archive for the ‘Teleseminar’ Category

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Publicity Train: It’s Christmas time, write a news release

Monday, January 4th, 2010

Christmas can be slow news, especially for local paper and radio. Make the most of the opportunity. This week I suggested a yoga centre promote their January Open Day, and another business owner their Positive Mindset event, using the ‘Help make a great New Year’s Resolution’ news angle.

Here’s a template to follow to construct a news release. My guide to the content appears also:

FROM: Company Name, Address, Logo if appropriate

For Immediate Release (or when you plan to release your news)

HEADLINE (larger, bold, underline, center, can be several lines. Be attention-grabbing but don’t be salesy or use hype)

City, State Abbreviation, Day, Month, Year – Insert Lead paragraph text. This is your introduction, what is the purpose of this release, is it newsy?

Paragraph 2: Who does this appeal to and why? This is the “Who, What, Where, When and Why” of the release.

Paragraph 3: Create a quote from the owner or a principal of the company that gives additional information


Paragraph 4: Detail additional facts that support Paragraph 3

Paragraph 5: Give costs of products, services and/or details and call to action

About <put your company name here>

Here put the information commonly shared to describe your business or service. This is often referred to as your boilerplate.

Contact Details

Include specifics and be accessible. Telephone numbers, mobile phone numbers, e-mail addresses, fax numbers and website addresses help the media, prospective clients and business partners reach you easily.

Spotlight

MY DIY PR and Publicity Kit is a great way to learn more about generating your own publicity. In it I give you the knowledge and templates to create your own publicity and PR plan, identify and pitch to the media, how to write a news release and create a media kit, media interview tips and plenty of PR ideas to put you and your business up in lights. Available to purchase online for $149.99.

Teleseminars

Kick off 2010 in style and join my Publicity and PR Protégé Club. My next teleclass is on PR planning, so join us on Feb 9, 2010.

Learn how to benefit from powerful, consolidated publicity that will make you appear bigger than you are so you compete more easily against larger businesses with bigger budgets. Invest in yourself, your business and your publicity for only $12.95 a month.


Events: Publicity & PR Bootcamp

Make a note in your diary! My Publicity & PR Bootcamp is March 2010. You’ll leave this live event with at least 10 news hooks for your business, news releases to use immediately, media targets to pitch to, and a plan to follow for 12 months. Register your interest today and be in line for the early, early bird goodies! Email  Philippa@publicityexpress.com.au Subject: Registering my interest in your March 2010 Publicity and PR Bootcamp

Posted in Marketing, Publicity, Teleseminar | No Comments »

Publicity Train - The press release is dead, long live the press release

Monday, November 30th, 2009

When I was a reporting I received hundreds of news releases every day. Back then by fax - imagine the paper! Journalists simply don’t have time to read through every news release they receive, and many of the ones in their inbox are deleted. When you’re pitching the media you’re effectively cold calling to sell your story. A succinct email saying why you’re contacting them and why it’s relevant to them is better than a lengthy press release.

But you may still want one, just not for use with the press ;-) A press release used on your website or posted to places like prwire.com will help get you noticed in terms of search engine optimization (SEO) and for reaching other marketing objectives.

Here’s how to help your SEO with press releases:

- Don’t bury your press releases on your website where no one can find them. Link to them from the home page.

- Post your press releases in plain old HTML. Don’t put them in PDF format. Believe it or not, some people put their press releases on the web site in such a way that you have to download them.

- Make sure your website is set up in such a way that search engines can get into the inner pages of your site.

- Put a button on their home page called “media room” or “press room.” If the media is coming to your website just to nose around, to see if you’re worth interviewing or calling, they can click on that button and immediately go to the new releases and backgrounders, Q&As and profiles.

TELESEMINARS

Are you ready to make your eNewsletter Marketing easy in 2010?

Looking for an easy, fool-proof way to boost your profile, grow business contacts and qualified leads?

People are more likely to buy from you if you send an eNewsletter. Nor do they have to be time-consuming and budget-busting! Find out how easy it is. Join me on my free teleclass on December 2nd, 10am EST, Sydney, Australia.

Even if you’re already writing an eNewsletter, or perhaps struggling with content and deadlines, I’ve some great tips on keeping content fresh and developing marketing ideas to convert your readers to sales.

Reserve your spot here!

The call will be recorded and made available to all registrants – so don’t worry if you can’t join me live, you’ll still benefit from the great info.

UP IN LIGHTS

Lauren Chandler – This month’s ‘Up In Lights’ Winner!

As a publicity mentor I love seeing a small business implementing my four Ps: passion, persistence, PR and publicity. After reading my DIY PR Tips in Dynamic Business, Lauren Chandler from Shine Wellbeing sent me this feedback: “Awesome advice Philippa! Your tips and tools - and presenting it in such a simple format - has really helped me see how I can get out there and be seen.”

Showing someone how is great – but seeing them find the motivation to step up and take action is better. Last night Lauren hosted a reading and signing of her new book at the local library, with posters promoting the event for weeks prior. Lauren really showcases how passion + persistence = publicity & PR.


Want to be next month’s ‘Up In Lights’ Winner? Email me your passion + persistence = publicity & PR success stories to info@justgowrite.com.au.

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News hooks – no need to reinvent the wheel.

Wednesday, November 18th, 2009

One of the quickest ways to generate publicity about your business is to tie-in to something topical that’s already being covered in the news. Reporters are continually seeking new angles on which to cover a topic.

That’s exactly what Barbara Corcoran did in order to get publicity rolling for her real-estate business. When the news began covering Madonna’s eventual move to New York City, Barbara quickly sent out a news release with a professional’s perspective on what Maddie would be looking for in a new home - the amenities, what part of town she would like, etc – all the while using properties that her real-estate business was listing, thereby promoting not only herself, but also her real estate inventory.

It got some great coverage – so much so that within the week Barbara received a call from Richard Gere’s agent asking her to act as Gere’s realtor. So what’s in the news right now that you could leverage for your business?

Josh Duhamel and Fergie relationship troubles - Relationship experts can weigh in on what they, or any couple, can do when faced with a challenging time in their marriage.

Treasurer Wayne Swan on education being the engine room behind Australia’s economic recovery – a workplace trainer could comment on best-practices companies need to adopt to attract and retain skilled staff.

Home-owners in NSW warned after a spate of fires sparked by shoddily installed ceiling insulation – a licensed tradesman could offer a column on what homeowners should look for when choosing ceiling insulation.

Want to learn more about media hooks for your business? Join me on my December call for my PR and Publicity Protégé Club.

TELESEMINARS

Join me on the December call for my new PR and Publicity Protégé Club. This call will cover:

· Your unique selling point to pitch to the media

· Targeting the right journalist

· Where to start, who to call, and exactly what you need to say!

Not a member? Register for membership of the PR and Publicity Protégé Club for only $12.95 a month.

UP IN LIGHTS

PR & Publicity Protégé Club

The Publicity and PR Protégé Club is dedicated to helping you boost your business profile to new heights, enabling you to benefit from powerful, consolidated publicity that will

- make you appear bigger than you are

- enable you to compete more easily against larger businesses with bigger budgets

- allow you to shift from selling one-to-one to one to thousands, even millions

Life is too short to waste time figuring out everything the hard way. Invest in yourself, your business and your publicity for only $12.95 a month.

What you get:

1) Monthly teleseminars: Every month, I’ll lead a “how-to” seminar on a publicity, PR and marketing topic like marketing strategies, e-marketing, media pitching, planning, writing eZines, how to think like a journalist; and more

Each teleseminar is designed to provide publicity ideas that can be implemented immediately.

There will also be guest speakers - hand-picked professionals of the highest quality - plus accompanying workbooks as necessary.

All teleseminars will be available via audio download, so members can listen when it suits their schedule.

2) A subscription to the Publicity Train e-newsletter: my weekly e-newsletter of quick tips and practical advice to keep everyone thinking about ways to publicise and boost their business profile.

3) Discounts and offers: members will also be rewarded with exclusive early bird offers on all of my publicity products, programs and workshops.

“Awesome advice Philippa! Your tips and tools - and presenting it in such a simple format - has really helped me see how I can get out there and be seen.”

Lauren Chandler, Shine Wellbeing.

Posted in Marketing, Publicity, Teleseminar, Uncategorized | No Comments »

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