I have a friend who believes you should only ride in the back of a car and at the front of a plane. And while you may argue that business is tight and you can’t justify the extra dollars, I have to point out that if you haven’t made the decision to travel first class the money is irrelevant. You don’t need the money until you make the decision!
Remember, giving yourself the first class treatment sends a powerful message to everyone: not only are you deserving, you are also creating a strong intention in all your business dealings.
The same goes for your clients. There is a segment of virtually EVERY customer or client group or market that will happily pay FAR above standard prices for convenience, status, and special treatment.
Why not take a minute or two and consider the first class treatment you can offer a select few. Remember, you’re not trying to please EVERYBODY, just those who can afford that level of service.
To get you thinking, imagine this… if you can get 10 people to commit to some type of VIP program priced at $850 per month, that’s over $100,000 extra this year for you!
Archive for March, 2009
Go grab some VIPs!
Thursday, March 5th, 2009Spirited Business
Thursday, March 5th, 2009In the spirit of ongoing ‘course correction’ I invite you to check out Just Go Write’s inspirational new service: Spirited Business.
Spirited Business in an empty-handed leap into the void for me – talk about not waiting for ‘perfection’! In the past 12 months I’ve realised that my passion is getting business organisations to profit through quantum physics. You’d be amazed how much PR and quantum physics has in common. Mind over matter is literally true. EVERYTHING you experience is a result of how you think.
Want infinite sales? Change how your sales team think. Want inspired team players? Change how your human resources think. Want to be, do or have everything? Change how you think.
Doing great business isn’t about struggle, isn’t about fighting for market share. It’s about creating powerful business intentions that bring infinite sales to you.
Does the current economic ‘crisis’ have you challenging such positivity? Ten years ago I started my agency, annually turning over mid to high six figures. Yet this year, during this ‘so-called’ economic downturn, without making any extra effort, I’m busting the seven-figure bracket, not just once but ten times over. All because of a mind-shift.
If you’re ready to take a quantum leap in your business download the application form now. I’m just an everyday gal who got out of her own way and let the magic happen in her business – allow me to show you how you can grow your business with ease, attract prosperity and gain more bliss!
Near Enough
Thursday, March 5th, 2009I’ve just read Seth Godin’s blog “Is good enough enough?’ It’s a great post. In it he writes that in marketing, most activities are a response to problems (need to design a new product box, ought to promote new roadshow etc). He says in reactive situations you often end up with something that’s ‘good enough’.
According to Godin, “Good enough is beyond reproach. It’s safe at the same time it represents quality. Good enough demonstrates effort and insight and ability. People rarely get fired for good enough, which is a shame.” He challenges marketers to redefine the objective to be: “makes some people uncomfortable, changes the entire competitive landscape and is truly remarkable in that many of the key people we reach feel compelled to talk about it.”
But, as Godin also points out, that sort of objective requires significant risk-taking, including the risk of failure and the risk of getting fired!
Now for the flip side. As a ‘recovering’ perfectionist, I had the wake-up call of my career when a woman I admire, Alexandria Brown, CEO of multi-million dollar business Alexandria Brown International (http://www.alexandriabrown.com/) admitted that for her ‘near enough is good enough’. What? Her philosophy is pure entrepreneur. “I learned long ago NOT to wait for anything to be perfect. Good is good enough. We create, launch, and then “course correct” as we go. This principle has helped me accomplish more faster than anything else I’ve learned over the past several years,” says Ali.
Interesting difference? It all comes down to your belief system and what you perceive ‘good’ to be. If you wait for perfection (whatever that may mean to you) you may miss the boat. And, by going public with something that isn’t 100% ‘perfect’ are you (ouch) leaving yourself to criticism in the eyes of others?
Within our agency, we work with clients who subscribe to both sides of this philosophy. Experience shows me that obsession with detailed perfection is paralysing, as it often leads to an inability to raise one’s eyes above the business parapet to see the big picture. We have seen PR campaigns grind to a halt, and media deadlines go whooshing by as approval chains prevaricate on position titles and capitalisation. Other times, we hang on for dear life as the campaign crackles and fizzes with a life of its own – more often than not because the client has stepped back and simply ‘allowed’.
I’m a big believer in ‘allowing’. It doesn’t mean abdicating, but it does mean putting a level of trust in the unknown and yes, as Godin writes, taking some risks. Not risks with a capital R, like betting the house on black, or trading when the figures no longer stack up - but stepping outside the comfort zone of conformity. That’s when the magic happens.