Just Go Write Blog

Have you downloaded your audio from yesterday’s call? You can now.
I’ve had loads of wonderful feedback, it’s been fabulous hearing
how useful it was for you all.

And I’ve been getting some very good QUESTIONS regarding the
special deal I announced on the call: my ‘Virtual PA with a PR
slice’ eNewsletter marketing platform.

This system is specifically for the micro or small business owner
who is an expert in their field AND is ready to get out there and
make a big difference.

It’s for every SME or solopreneur who wants to stop juggling, end
struggling and bring expert power to their marketing to help
generate further sales.

Here are the most common questions we’ve received. You’ll find my
answers at the end of this email. I wanted to make sure you had
them before our the Special Pricing package expires midnight this
Friday.

Q. What exactly will the Virtual PA with a PR slice’ eNewsletter
marketing platform give me?
Q What happens once I sign up?
Q. I don’t have a big email list. Will this work for me?
Q. My email list has a few gaps, do you clean it up for me prior to
commencing the program?
Q. What about distribution and reporting on the campaigns?
Q. I already have an email system and template I use to distribute
email campaigns, can the Virtual PA with a PR Slice run using mine?
Q. How is this different from your DIY PR Kit and other systems?
Q. I’m so tired of false promises. Will this really work?
Q. Why on earth are you offering this system - valued at $20K - for
only $3999?

Here’s the bottom line…

I know you have a message to share, and you want more income as
well. I know the pain of being the “best kept secret in your
field.” I know the discomfort of KNOWING your work SHOULD be out
there in a BIG way, and it’s not. And I also know how scary taking
that first step can be.

I’m laying this at your feet so that if you’re ready to bring power
to your marketing, you can. And if you’re not, you can use this as
an opportunity to be honest about that and move forward with what
does inspire you!

To take advantage of the special pricing offer I made on the
telecall, click here.

Blessings,

Phil.

P.S. There are two TIME SENSITIVE things you need to know so you
don’t miss out:

1) On the Preview Call yesterday, I offered a special pricing deal
on the ‘Virtual PA with a PR slice’ eNewsletter marketing platform.
To get in on this offer click here.

But don’t delay.

ANSWERS

Q: What exactly will the Virtual PA with a PR slice’ eNewsletter
marketing platform give me?
A: A whole eMarketing platform for your business for the next year.
- One eNewsletter per month, up to 800 words, across 3-5 stories,
all expertly copywritten, designed and distributed, including one
set of revisions.
- One promotional e-offer per quarter, up to 350 words, expertly
copywritten, designed and distributed, including one set of
revisions.
- Six direct mail or letters for your business, up to 400 words,
expertly written to your specs, including one set of revisions per
item, to be used at any time.
- Two e-templates, one for your eNewsletter, one for your quarterly
e-Offer, that you choose from a selection that is then personalised
with your current logo and contact details

Q: What happens once I sign up?
A: Once you’ve signed up to the program you’ll be sent to a special
briefing form on our website. You can save the link and complete
the form later, but this is where we’ll gather information that’ll
give us ideas for your eNewsletters and campaigns. It’s a brief
form, and we encourage you to complete it in as much detail as
possible - it means we’ll be able to get off to a flying start.
Once the briefing form is received, one of my team will be in
contact directly and will continue to stay in contact, as your
templates are created and your ‘Virtual PA with a PR slice’
marketing program rolls out.

Q: I don’t have a big email list. Will this work for me?
A: You don’t need to have a big list, in fact, the Virtual PA with
a PR Slice Program will help it grow! The strategies we implement
will help you build your list. Our VAs, for a small fee, can also
assist in cleaning and updating your existing list.

Q: My email list has a few gaps, do you clean it up for me prior to
commencing the program?
A: The Virtual PA with a PR Slice Program includes one hour’s
cleaning of your database, right at the start before mailing
commences. We can make the calls to verify missing emails or check
on a subscriber’s opt-in status. Additional cleaning - which
ongoing is typically minimum due to the self-managed nature of our
eNewsletter marketing programs - is at $30/hr + GST.

Q: What about distribution and reporting?
A: Email distribution fees do apply when we send out your
newsletters, but the great news is we’ve negotiated a good rate,
dependent on the system. We’re not locked into just one and have
tested a few to see what’s best. The distribution fee is charged
directly to your credit card based on the number of recipients. You
will receive details reporting who read your newsletter or special
offer, which links were the most popular and, over time, campaign
comparisons.

Q: I already have an email system and template I use to distribute
email campaigns, can the Virtual PA with a PR Slice run using mine?
The very reason I’m able to price this service so competitively is
because of the access I’m providing to eMarketing partners whose
systems I trust. Similarly, the templates on offer are designed
with specific direct market response principles in mind. A 30%
additional service fee applies to the Virtual PA with a PR Slice
Program should you prefer us to utilise your existing systems.

Q: I’m so busy, what if I forget to use the service?
A: You can’t forget, we won’t let you! My team of virtual
assistants ensure deadlines are met. Your 12-month marketing is
planned out to specific milestones.

Q: How long does the program run for?
A: Virtual PA with a PR slice runs for 12 months. Subscriptions are
billed one month or 4 weeks in advance, depending on if you choose
the weekly or monthly payment option. The annual fee is a one-off
until the following year, when you’ll be invited to continue. We
require 60 days notice if you want to stop for any reason, and will
refund pro rata any remainder of the annual fee. The brilliance of
this program is it’s structured to ‘just happen’, so why would you
want to stop?

Q: How is this different from The DIY PR Kit and your other
programs?
A. While The DIY PR Kit is an amazing resource when you’re keen to
get publicity, and my Publicity Mentor Programs guide and support
you in doing that, this is the end-to-end system that allows your
eMarketing to run smoothly and regularly, freeing you to grow a
gorgeous business that serves you.

Q: I’m so tired of false promises. Will this really work?
A: No false promises here. In fact, the only promise I can make you
is that if you don’t find a successful mentor you resonate with who
can show you an eMarketing strategy to get your work out into the
world, you will likely find yourself on endless free calls,
constantly “evaluating” your next step. Success comes from taking
ACTION. You committing to a marketing strategy and taking action is
the secret to getting your message out.

Q: Why on earth are you offering this system for only $3999?
A: I KNOW, I know… we could have charged a lot more! After all,
just a few more product sales or one more client gained from your
implementing regular eMarketing could MORE than pay for this
critical service!

But as I shared during the telecall, I love inspiring and
supporting clients to the best in their business. And I’ve noticed
that as long as I follow that passion, the universe, spirit, source
- whatever name you give it - keeps taking great care of my family,
my clients and me. So for me, it’s a no brainer! We all win!

So if you’re ready to put power behind your eMarketing, take
advantage of the special pricing offer I made on the telecall.
You’ve only got until midnight, this Friday July 31 (Sydney
time).

A friend mentioned a book to me the other day, A Complaint Free World by Rev. Will Bowen. It all started when Rev. Bowen was teaching a series on Prosperity. Part of this series was helping the congregation to form a habit of gratitude by going 21-days without complaining. To “Complain” is defined as “to express pain, grief, or discontent.” Now, it makes sense to express pain, grief or discontent occasionally but a lot of people do it a lot of the time. I’m not complaining here, simply observing

If you’re complaining a lot, you’re talking and thinking about what you do not want in your life. Working with the basic Universal Law that ‘like attracts like’ you’re thereby attracting more pain, grief and discontent.

Now have a think about how often you ‘express discontent’ about yourself. Like Tuesday’s teleseminar. I was getting ready to list all the things I could have improved upon, could have ‘made perfect’. We can be so tough on ourselves, can’t we? As business owners and entrepreneurs we do ourselves a great disservice when we act as our harshest critic. We should be our greatest raving fans!

So, take a leaf out of Rev. Bowen’s book. Be content, be compassionate and most of all forgive yourself. Love what you do, rather than hating what you don’t do. Your business is an expression of you, of your unique power, purpose and passion. Imagine how much more joyful and abundant your business will be when you remain tuned to that passion.

SPOTLIGHT
Teleseminar Series 1 - Harnessing great sales using eNewsletters that work for you.

If you missed Tuesday’s teleseminar, there’s still time to take advantage of the special offer I announced around my Virtual PA with a PR Slice eNewsletter System.

This system is specifically for the micro or small business owner who is an expert in their field AND is ready to get out there and make a big difference.

It’s for every SME or solopreneur who wants to stop juggling, end struggling, and bring expert power to their marketing to help generate further sales.

Briefly, the Virtual PA with a PR slice eNewsletter marketing system gives you a whole eMarketing platform for your business for the next year.

- One eNewsletter per month, all expertly copywritten, designed and distributed

- One promotional e-offer per quarter, expertly copywritten, designed and distributed

- Six direct mail or letters for your business, expertly written to your specs, to be used at any time.

- Two e-templates, one for your eNewsletter, one for your quarterly e-Offer, that you choose from a selection, that is personalised with your current logo and contact details.

You can subscribe to this great service for just A$85 a week – but you need to hurry because this special pricing offer expires midnight, this Friday July 31 (Sydney EST).

Now, I’ve done some research, and comparative offerings cost in the region of A$400 a week. Why on earth am I offering this at just A$85?

As I shared during the telecall, I love inspiring and supporting clients to be the best in their business. And I’ve noticed that as long as I follow that passion, the universe, spirit, source - whatever name you give it - keeps taking great care of my family, my clients and me. So for me, it’s a no brainer! We all win!

So, if you’re ready to put power behind your eMarketing, take advantage of the special pricing offer before it expires. There’re more details on the page, make sure you check it out!

Have you subscribers on your database list who don’t purchase or accept invites you send out, but still continue to accept your campaigns as they never ask to be taken off your list? In marketing speak, they’re known as ‘unemotionally subscribed’. In other words, they still want to be kept abreast of your news and developments, but they just don’t need anything right now.

I do it myself – having the regular reminder in my inbox is easier than unsubscribing then having to Google the company and find it a later date. Unemotional subscribers are the best reason to keep putting out your regular eNewsletter, as these stats from the UK’s Direct Marketing Association prove:

• Ten percent of one company’s revenue in 2008 came from subscribers who opened not a single email in 2007.

• An outstanding offer from another company generated A$130,000 in sales from subscribers who had not opened the previous 25 to 40 email messages.

I want you to read those stats again. Slowly. Think about them. Ten percent of one company’s revenue came from subscribers who’d not opened a single email from them the year before. That’s incredibly significant.

Significant because it proves you can’t just quit because you think the last three eNewsletters didn’t ‘work’. They did, they do and they will. Persistence and consistence pays off. Especially when eNewsletters are so cost-effective to create and distribute.

So if you’re not getting instant responses, don’t worry. With few exceptions, long-term inactivity in sales and marketing is normal. Customers who know and trust you will simply buy from you when they need to. So long as you’re committed to keeping in contact with them through regular, recognisable communications.

Want to learn more about the perfect eNewsletter? Register for my complimentary teleseminar that’s on next week. You don’t even have to leave your desk

Teleseminar Series 1 - Harnessing great sales using eNewsletters that work for you.

Join me on this complimentary one-time call that will explode all the mysteries around eNewsletters and eZines, and the three simple steps you need to get started.

There’ll be a Q&A session so you can submit questions live on the call. I’ll also be sharing a way for you to get your eNewsletter produced at low to no-cost!

DATE & TIME: Tuesday, July 28th at 4pm Sydney, NSW, Australia EST

FORMAT: Simulcast! (Attend via Phone or Webcast — it’s your choice)

Register here to reserve your spot.

** If you can’t make the live seminar, I’m recording it. Register your details to ensure you get your own copy of the audio after the event. It means you can listen to it in your own time, as often as you want! **