Just Go Write Blog

Do you know that people spend at least 95% of their income within 30 kilometres of their home? Which means many potential customers would have the opportunity to learn about you and your company by getting into your local media.

Now, unlike the U.S. with its abundance of local radio stations, television news or morning shows, daily and weekly papers, Australia has slightly slimmer pickings. But there are still opportunities.

Many local councils have news websites about the local area, there’s at least one local paper serving a region, and the ABC also has great regional radio.

A couple of other great reasons to ‘go local’ are that if you are just getting started doing public relations, local reporters will be much more open to covering a ‘new’ company with no previous media coverage than national media.

Also, as a local business, you already have a relevant ‘hook’ for media by the mere fact that you are a member of the community. 

So start reading and watching your local news outlets to discover the best opportunities where you might fit in.

SPOTLIGHT

Teleseminar Series 2: Turning your top customers into your best sales team ever.

In the 80s it was all about ‘closing the sale’, and little time was spent on building rapport. Nowadays you need maximum rapport to make the sale, but in a time-poor world you’re hard-pressed building relationships.

Which is why word of mouth business is fantastic. It shortens the sales cycle and you know with a referral you’ve got a red-hot lead.

Join me on this complimentary 45-minute call and learn some great word of mouth publicity ideas to help attract new clients – just by leveraging the customers who know and love your business already.

I’ll share with you the three easy steps you can take to set up a vibrant word-of-mouth marketing program for your business, and the ways you can grow and harness your referrals.

DATE & TIME: Wednesday, September 2nd at 3.30pm Sydney, NSW, Australia EST

FORMAT: Simulcast! (Attend via Phone or Webcast — it’s your choice)

Register here to reserve your spot.

** If you can’t make the live seminar, I’m recording it. Register your details to ensure you get your own copy of the audio after the event. It means you can listen to it in your own time, as often as you want! **

New analysis from BIGResearch caught my eye the other day. Demographically, social-media users (Facebook, LinkedIn, MySpace, Twitter, Testing and Blog Users) tend to be younger than the overall population, they have slightly higher income, and more are female. In comparison data, social media users in this consumer set revealed they were more likely to be making a big-dollar purchase over the next six months than adults 18+ overall.

Which is a great marketing opportunity if you’ve a product or service targeting that demographic! Personally, I’m enjoying using Twitter to help create a strong community, to successfully engage with customers needing help and driving online and offline sales by using it to post events, promotions and offers.

Over the next few weeks I’m inviting some guest columnists for their take on using social media in marketing. Feel free to follow me on Twitter too: @PhilippaLowe

SPOTLIGHT

Teleseminar Series 2: Turning your top customers into your best sales team ever.

Who wouldn’t love more word of mouth business? It’s absolutely brilliant when you receive referrals from happy customers. It shortens the sales cycle and provides some great quality leads.

So why not learn some simple word of mouth marketing ideas to help attract new customers? This teleseminar will reveal the steps you can take to set up a vibrant word-of-mouth marketing program for your business, and the ways you can grow and harness your referrals.

There’ll be a Q&A session so you can submit questions live on the call.

DATE & TIME: Wednesday, September 2nd at 3.30pm Sydney, NSW, Australia EST

FORMAT: Simulcast! (Attend via Phone or Webcast — it’s your choice)

Register here to reserve your spot.

** If you can’t make the live seminar, I’m recording it. Register your details to ensure you get your own copy of the audio after the event. It means you can listen to it in your own time, as often as you want! **