Archive for October, 2009

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Publicity Train - Makeover madness

Friday, October 30th, 2009

There are plenty of reality TV shows doing house and garden makeovers; individuals have gotten into the act with shows like The Nest on SBS teaching busy families about work:life balance.

What about your own PR makeover? The quality of the service you offer and the person you are is more important than the new dress and swanky logo ;-) However, it all says something about you.

My new photos for example. After seeing them, a business contact responded saying it was “warm, calm, energetic, glamourous, spunky and friendly’ – wow indeed! Had I ever thought of myself personally like that? Well, yes, usually on those good days when everything’s flowing in the right direction ;-)

But was it how I wanted the brand I believe in, have invested in and am 100% passionate and excited about to be perceived? Absolutely!

So I asked myself, what did I do, intuitively, to arrive at this place? I’d given myself my PR makeover 101.

- What’s going to get me noticed?

- What is pleasing to the eye (and ear; how you answer the phone, for example!)

- What is it about your personal PR that sparks off that all-important first impression?

Answer all three, stay aligned with them, and you’re on your way to reinvention.

TELESEMINARS

Join me on my Publicity Express Teleseries this November and discover:

· Why lack of money and time is not an obstacle to getting in the media

· How to deal with those fears that rear up whenever you think about calling a journalist

· Indepth, journo knowledge that’ll have you dealing with the media confidently

· How to easily build your profile: whether it’s online, radio, newspapers, magazines or TV

· Where to start, who to call, and exactly what you need to say!

Register for the November 2009 5-Star Publicity Teleseries.

UP IN LIGHTS

Boost Biz With Testimonials – Free Audio Offer!

My Boost Biz With Testimonials Toolkit is having a revamp as part of the Publicity Express launch. But there’s still a chance to grab a copy of the first edition ebook for just $34.99. Buy it today and receive a free copy of my testimonial marketing teleclass, ‘Turning your Top Customers Into Your Best Sales Team Ever’.

Posted in Marketing, Publicity, Teleseminar | No Comments »

Trust me, it’s the PR

Thursday, October 22nd, 2009

Last week I wrote about the successful businesses and entrepreneurs in this new economy who tell their story and sell their products and services with authenticity. This week I want to delve a bit further into publicity and public relations as trust builders.

Trust is vital because it helps determine whether someone will engage your company and services, or those of a competitor.

Enter PR and publicity. No other marketing method delivers so much impact for so little investment of time and money. PR is the fastest, least-expensive way to gain trust from your audience.

Imagine simply saying ‘Trust me’ to your potential customers. Self-serving? Now imagine them reading your coverage by national newspapers, listening to your radio interviews and seeing guest feature articles where the journalist has interviewed you as the expert in your field. All fantastic third-party endorsements from a reliable – and independent – source.

If a book receives a good review in the Sydney Morning Herald, I’m more likely to buy it. If a film is panned in the same publication, I’m less likely to spend money on a cinema ticket.

Think about your own purchasing decisions, and if you’ve ever been influenced by something you’ve read, seen or heard in the media. The point is, these items may not be any better than a lot of others in the marketplace, but they’ve earned your trust and attention through the power of PR.

Bill Gates on PR

“If I only had two dollars left I would spend one dollar on PR.”

Bill Gates, Founder of Microsoft

Join me on my Publicity Express Teleseries this November and discover:

· Why lack of money and time is not an obstacle to getting in the media

· How to deal with those fears that rear up whenever you think about calling a journalist

· Indepth, journo knowledge that’ll have you dealing with the media confidently

· How to easily build your profile: whether it’s online, radio, newspapers, magazines or TV

· Where to start, who to call, and exactly what you need to say!

Microsoft would never have become a massive success if Bill had kept quiet about it, after all! Register for the November 2009 5-Star Publicity Teleseries.

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It’s all about you

Thursday, October 15th, 2009

There’s a massive business shift happening and I believe the successful businesses and entrepreneurs in this new economy are the ones who tell their story and sell their products and services with authenticity.

Which is why PR is top of the list for skills you need to grow your business. What you say, what you do and how you are all contribute to your customers’ perceptions of you. Hard sell claims are passé. People want trust, relationships and personal touch.

Authenticity can be hard to ‘distribute’ aside from 1:1 in the direct customer experience. Trouble is, 1:1 is slow. PR gives you that all-important extra leverage by allowing you to stop communicating one on one, and start talking one to thousands.

Sir Richard Branson is my favourite PR success story. He’d never have parlayed his mail-order record company into the Virgin record label, megastores, airlines, trains, mobile phones and space travel if he’d not gotten out there and told his story.

And that’s the answer to the million-dollar question I hear from corporate PR and small business publicity mentoring clients alike. Whenever I first meet them I’m almost certainly asked, “What’s the secret to xxxx competitor getting all this coverage?”

My answer: “Because they’re out there doing PR, and you’re not.”

Just ask Sir Branson!

Sir Richard Branson on PR

“If your staff works enormously hard to create something they are proud of, it’s foolish if you don’t let the world know about it. Using yourself to get out and talk about it is a lot cheaper and more effective than a lot of advertising. In fact, if you do it correctly, it can beat advertising hands down and save tens of millions of dollars.”

The man’s a billionaire, I think he’s onto something, don’t you?

Join me on my Publicity Express Teleseries this November and discover:

· Why lack of money and time is not an obstacle to getting in the media

· How to deal with those fears that rear up whenever you think about calling a journalist

· Indepth, journo knowledge that’ll have you dealing with the media confidently

· How to easily build your profile: whether it’s online, radio, newspapers, magazines or TV

· Where to start, who to call, and exactly what you need to say!

I promise, by the end of my 5-Star Publicity Teleseries you will be as media-confident and savvy as Sir Richard Branson, and able to build profile in whichever media you choose. So what are you waiting for? Register for the November 2009 5-Star Publicity Teleseries here.

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