Ever forgone an event, workshop or networking lunch because the work and email have piled up? I’m guilty of it – in fact, for a chatty PR person I can be a downright grumpy old hermit some days 
No-one can be ‘up’ all of the time; but neither can we be chained to our desks 40 plus hours a week. Forgoing that lunch so you can ‘just finish this off’ is a slippery path to overwork and disconnection.
Remember, PR is all about what people think and feel about you. What do you choose: disconnected old hermit or interesting, authentic creative being?
Your best ideas bubble up from your subconscious when you’re away from the computer. Whether it’s walking along the beach or listening to a live speaker who gets your brain bubbling, investing in time away from your office environment is crucial.
I regularly head overseas to listen and learn from thought leaders in my industry and outside of it. My investment in any seminar more than pays for itself with the new business ideas and connections I bring back.
Think about every event you attend as your own personal PR appearance. What do you want people to think and feel about you, your brand, your business? During my live PR and Publicity Bootcamps, I like to remind people that they’re not just there to learn, they’re there to connect, listen and mastermind.
So get out there. Make it your personal PR goal to attend three events in March. Maybe I’ll see you at one of my Bootcamps!